Collection: Wild & Soft

Eeny Meeny is more than just a toy store. We cater to eco-conscious individuals seeking quality toys that inspire children and respect the environment. Our selection features 70% locally-made toys from the UK or Europe, showcasing our commitment to reducing carbon footprints and supporting local artisans.

We prioritise sustainable materials like wood and organic cotton while avoiding plastics. This ensures our toys are safe for your children and gentle on the planet. Our toys, made responsibly with short-line production, focus on craftsmanship, encourages creativity and imaginative play. We offer stimulating educational toys, cosy soft toys, and captivating building sets. Eeny Meeny has something special for every child.

Eeny Meeny's commitment goes beyond eco-friendliness. We are deeply rooted in community values. We contribute 1% of our sales to Little Village, an organisation supporting London families in need. This initiative is part of our broader mission to give back and make a meaningful impact.