• NEW IN

Boo-tiful Playtime:
Introducing our New Sustainable Halloween Collection

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  • EDUCATIONAL TOYS

Celebrate National Arts & Crafts Month:
Let your Kid's Creativity Shine.

Discover our Collection

Unique Finds
for Little Explorers

Discover our Products
  • Speedy Delivery

    Same Day Despatch*.
    Standard orders are sent with Royal Mail 24 at no extra cost to you.
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  • Free Returns

    Happy or Refunded.
    Returns are free and possible within 90 days. You never know.
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  • Helping others

    We believe in a better world for all children.
    Every time you buy, we donate.
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New In

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Plan Toys

Wooden Tableware Set

£28.90
£28.90
Oli & Carol

Upcycled Rubber Bath Toy Boat Orange

£23.99
£23.99
Oli & Carol

Upcycled Rubber Bath Toy Boat Yellow

£23.99
£23.99
Olli Ella

Olli Ella Cozy Dinkum Lamby Pookie

£33.90
£33.90
Olli Ella

Olli Ella Doll Carrier Petal Fuchsia

£23.90
£23.90
Olli Ella

Dinkum Unicorn Shimmer

£48.90
£48.90
OMY

9 Scented Double-Tip Kids Pens

£11.90
£11.90
OMY

Rainbow Pom Pom Kids Craft Kit

£12.00
£12.00
Minikane

Minikane Baby Doll Gift Set | Aldo Checks

£120.00
£120.00
Minikane

Minikane Baby Doll Gift Set | Pink Flowers

£120.00
£120.00
Minikane

Minikane x Emile & Ida Doll Gift Set | Vichy & Orchid

£120.00
£120.00
Minikane

Minikane x Emile & Ida Baby Doll Gift Set | Cherries

£135.00
£135.00

Best Sellers

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Connetix

Connetix Magnetic Tiles Rainbow Creative Pack - 102 Pieces

£90.00
£90.00
Dantoy

Eco-Friendly Bio Plastic Truck for Kids

£23.00
£23.00
Connetix

Connetix Magnetic Tiles Pastel Ball Run Pack - 106 pieces

£90.00
£90.00
The Den Kit Company

Potion Making Kit for Kids

£24.00
£24.00
Londji

Unicorn Tattoos for Kids

£5.95
£5.95
Londji

Postman Pocket Educational Game

£16.90
£16.90
Dantoy

Eco-Friendly Bio Plastic Gardening Set for Kids

£27.95
£27.95
Dantoy

Eco-Friendly Bio Plastic Tractor for Kids

£24.95
£24.95
Londji

Dinosaurs Tattoos for Kids

£5.95
£5.95
Dantoy

Eco-Friendly Bio Plastic Tuff Tuff Boat for Kids

£17.00
£17.00
Connetix

Connetix Magnetic Tiles Pastel Creative Pack - 120 pieces

£115.00
£115.00
Connetix

Connetix Magnetic Tiles Rainbow Starter Pack - 60 Pieces

£65.00
£65.00

Discover our Collections

Tips & Ideas
to Keep Kids Busy

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Be there for every childhood moment.

Unique Finds for Little Explorers

🌸 Beautiful Things: Curated, safe, sustainable toys that spark creativity and adventure!

⭐️ Beautiful Stories: Partnering with brands that share our values of integrity, family, and passion.

🎈 Every Childhood Moment: From big milestones to small joys, we're here for it all!

🌍 Eco-Friendly Fun: Minimising plastic, favouring sustainable materials, and supporting local production.