Connetix

If there is one toy that earns its place in every household, it is a good set of magnetic tiles, and Connetix is the one we always come back to. Children click the pieces together and from there it is entirely up to them: towers, castles, ball runs, or something nobody has thought of yet. The tiles hold firm thanks to strong magnets and a clever beveled edge that also catches the light in a way children find endlessly fascinating. Every pack works with every other pack, so a small starter set can grow into a full collection over time. The kind of toy that gets played with every single day, never ends up at the back of a cupboard, and keeps giving long after the wrapping paper is gone.